Recently separated
Replace the structure the military gave you with a plan and a coach who expects you to show up.
■ Coaching_for / Veterans & Prior Military
You Had The Standard. Let's Get It Back.
You had the structure, the standard, and the accountability — then you separated, and the routine went with it. I'm Justin Cox, a former U.S. Marine. I coach veterans to rebuild strength and discipline that fits civilian life, from anywhere in the world.
■ Who this is for
When The Uniform Comes Off, The Standard Shouldn't
Most guys don't lose their fitness in service — they lose it in the years after. No PT formation. No unit holding you to a standard. A desk, a commute, and a body that slowly stops looking like the one you trusted downrange.
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Years out, ready to reset
Rebuild strength, drop the weight that crept on, and get back to a body and routine you respect.
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Still serving, going remote
Reserve, Guard, or contractor life that moves — coaching that travels with you and adapts to any gym or none.
■ How the coaching works
A Mission Plan For Your Body
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Custom program
Training and nutrition built around your real schedule, equipment, injuries, and goals — not a generic template.
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Weekly check-ins
A weekly check-in by call or video. We review the week, adjust the plan, and hold the standard you set.
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App + 24/7 access
Your program, tracking, and messaging in one app. Questions between check-ins get answered.
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Adjust and progress
Travel, deployments, plateaus, and life happen. The plan changes with you so momentum never fully stops.
■ Why a Marine-led coach
I've made the transition you're making — and I know how fast the discipline fades without a system.
Justin Cox — Former U.S. Marine, WBFF/NPC Competitor
My coaching isn't motivation you have to summon. It's structure, standards, and someone in your corner who's been where you are.
■ Common questions
Veteran Coaching FAQ
Do I need a gym?
No. Your program is built around whatever you have — full gym, garage setup, or bodyweight and a park. If your access changes, the plan changes.
I'm way out of shape now. Is that a problem?
No. Most clients start after a long layoff. We meet your body where it is today and build from there — sustainably, without wrecking you in week one.
How often do we talk?
Every coaching client gets a weekly check-in by call or video, plus 24/7 messaging in the app between sessions.
Do you work with disabilities or injuries from service?
Yes. Programming is adapted around injuries and limitations. I'm a coach, not a medical provider — anything requiring clearance, we work alongside your doctor.
Ready when you are
Get Your Standard Back
Apply in a few minutes. If we're a fit, we build your plan and get to work.
Apply For Coaching